NotBECK

NotBECK is a reimagining of the original BECK clothing brand, built around punk culture, bold typography, and expressive imagery. Staying true to the spirit of the original brand, the designs embrace individuality, humor, and an unapologetic visual identity. For this project, I developed three original graphics for the brand’s relaunch, along with supporting social media assets and a redesigned website. The final outcome is a cohesive collection that maintains the brand’s rebellious tone while experimenting with new illustration styles and visual approaches.

Below are the designs with the plastisol texture applied, along with a mockup showing how they would look when printed.
Using the mockups and additional illustrations, I created a series of social media graphics for the brand.
Lastly, here are a few photos from a flea market where NotBECK participated as a vendor.
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